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SEO Case Studies & Results

Real Google Search Console data from client websites. Every project is shown with the client's name and URL hidden to protect their privacy.

Results at a Glance

Headline numbers from the longest period available for each project. All figures come directly from Google Search Console (Search type: Web).

ProjectPeriodClicksImpressionsCTRAvg. position
Case Study 1
Confidential e-commerce website
Last 12 months224K4.87M4.6%7.8
Case Study 2
Confidential client website
Last 12 months94.8K5.25M1.8%5.6
Case Study 3
Confidential client website
Last 3 months6.78K1.42M0.5%23.7
Case Study 4
Confidential client website
Last 3 months2.76K149K1.8%6.2

Detailed Case Studies

Choose a time period inside each case study to see the matching Search Console report.

Case Study 1: Confidential E-commerce Website

3.49KTotal clicks
98.7KTotal impressions
3.5%Average CTR
6.4Average position
Google Search Console performance report, last 7 days, client details hidden
Google Search Console · Last 7 days · Search type: Web
14.2KTotal clicks
364KTotal impressions
3.9%Average CTR
6.1Average position
Google Search Console performance report, last 28 days, client details hidden
Google Search Console · Last 28 days · Search type: Web
51.2KTotal clicks
1.23MTotal impressions
4.2%Average CTR
6Average position
Google Search Console performance report, last 3 months, client details hidden
Google Search Console · Last 3 months · Search type: Web
108KTotal clicks
2.51MTotal impressions
4.3%Average CTR
6Average position
Google Search Console performance report, last 6 months, client details hidden
Google Search Console · Last 6 months · Search type: Web
224KTotal clicks
4.87MTotal impressions
4.6%Average CTR
7.8Average position
Google Search Console performance report, last 12 months, client details hidden
Google Search Console · Last 12 months · Search type: Web
Client / Project
Confidential e-commerce website (name and URL hidden)
Timeframe
Last 12 months of Search Console data
Tools / Data
Google Search Console (Search type: Web)
Result
224K clicks and 4.87M impressions over 12 months
Starting situation
[Add details]
SEO problems
[Add details]
Work completed
[Add details]

Case Study 2: Confidential Client Website

1.83KTotal clicks
93.6KTotal impressions
2%Average CTR
6.8Average position
Google Search Console performance report, last 7 days, client details hidden
Google Search Console · Last 7 days · Search type: Web
9.78KTotal clicks
487KTotal impressions
2%Average CTR
5.9Average position
Google Search Console performance report, last 28 days, client details hidden
Google Search Console · Last 28 days · Search type: Web
32.4KTotal clicks
1.71MTotal impressions
1.9%Average CTR
5.7Average position
Google Search Console performance report, last 3 months, client details hidden
Google Search Console · Last 3 months · Search type: Web
56.6KTotal clicks
3.06MTotal impressions
1.8%Average CTR
5.7Average position
Google Search Console performance report, last 6 months, client details hidden
Google Search Console · Last 6 months · Search type: Web
94.8KTotal clicks
5.25MTotal impressions
1.8%Average CTR
5.6Average position
Google Search Console performance report, last 12 months, client details hidden
Google Search Console · Last 12 months · Search type: Web
Client / Project
Confidential client website (name and URL hidden)
Timeframe
Last 12 months of Search Console data
Tools / Data
Google Search Console (Search type: Web)
Result
94.8K clicks and 5.25M impressions over 12 months
Starting situation
[Add details]
SEO problems
[Add details]
Work completed
[Add details]

Case Study 3: Confidential Client Website

58Total clicks
11KTotal impressions
0.5%Average CTR
26.2Average position
Google Search Console performance report, last 24 hours, client details hidden
Google Search Console · Last 24 hours · Search type: Web
1.69KTotal clicks
370KTotal impressions
0.5%Average CTR
26.2Average position
Google Search Console performance report, last 28 days, client details hidden
Google Search Console · Last 28 days · Search type: Web
6.78KTotal clicks
1.42MTotal impressions
0.5%Average CTR
23.7Average position
Google Search Console performance report, last 3 months, client details hidden
Google Search Console · Last 3 months · Search type: Web
Client / Project
Confidential client website (name and URL hidden)
Timeframe
Last 3 months of Search Console data
Tools / Data
Google Search Console (Search type: Web)
Result
6.78K clicks and 1.42M impressions over 3 months
Starting situation
[Add details]
SEO problems
[Add details]
Work completed
[Add details]

Case Study 4: Confidential Client Website

2.76KTotal clicks
149KTotal impressions
1.8%Average CTR
6.2Average position
Google Search Console performance report, last 3 months, client details hidden
Google Search Console · Last 3 months · Search type: Web
1.22KTotal clicks
59.3KTotal impressions
2.1%Average CTR
6.6Average position
Google Search Console performance report, 28 days (feb–mar 2026), client details hidden
Google Search Console · 28 days (Feb–Mar 2026) · Search type: Web
2.12KTotal clicks
87.6KTotal impressions
2.4%Average CTR
5.6Average position
Google Search Console performance report, 28 days (apr 2026), client details hidden
Google Search Console · 28 days (Apr 2026) · Search type: Web
71Total clicks
3.02KTotal impressions
2.4%Average CTR
6.3Average position
Google Search Console performance report, last 24 hours, client details hidden
Google Search Console · Last 24 hours · Search type: Web
Client / Project
Confidential client website (name and URL hidden)
Timeframe
Dec 2025 – Apr 2026 (3-month, 28-day and 24-hour views)
Tools / Data
Google Search Console (Search type: Web)
Result
28-day clicks rose from 1.22K (Feb–Mar 2026) to 2.12K (Apr 2026); 2.76K clicks and 149K impressions over 3 months
Starting situation
[Add details]
SEO problems
[Add details]
Work completed
[Add details]

How to Read These Numbers

A quick guide to the four metrics shown in every report.

Clicks

How many times people clicked through to the website from Google search results.

Impressions

How often pages from the website appeared in Google search results.

CTR

Click-through rate: clicks divided by impressions, shown as a percentage.

Average position

The average ranking of the website in search results. A lower number means a higher ranking.

Results vary by website, niche, competition and starting point. These figures are not a guarantee of future performance.

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